Privacy Policy

Safari Rewards Promotions and its sub-contractors are committed to compliance with the General Data Protection Regulation (GDPR) and as such, we will comply with all applicable data protection laws in storing, processing and disclosing your personal data.

We outline below our Privacy Policy.

1.      Who we are

The Safari Rewards Promotion is a trade incentive loyalty reward programme offered by Bidfood (a trading name of BFS Group Limited, a company registered in England, registered number 239718, whose registered office is at 814 Leigh Road, Slough, SL1 4BD) to its Eligible Customers.

The Safari Rewards Promotion is managed by Bidfood, and the Safari Rewards Website is operated by, Blackfin Incentive Limited for Bidfood. The Promotion is governed by the Terms and Conditions below.

2.       Purpose for processing Information

The Safari Rewards Promotion enables eligible Customers to earn ‘Safari Points’ on certain products purchased by them from Bidfood (please note - not all products are within the Promotion) those that are within-are referred to as the “Brands.”  The Eligible Customers may redeem their points to purchase ‘Rewards’ as advertised on the Safari Rewards Website.

We collect information for the following reasons:

a)      to process your order for Rewards;

b)     to provide you with the best possible Customer service, to be able to follow up your orders, if required;

c)      passing your data to suppliers who are involved with the Safari Rewards programme;

d)   to keep you informed about new products, offers and related marketing purposes. You may at any time unsubscribe using the unsubscribe details set out in the marketing email.  In addition, you may exercise your right not to have your personal details used for marketing purposes by contacting us at

3.      Legal Basis for processing information

By entering into this Promotion and registering to be part of the Promotion, Eligible Customers and Users agree to be bound by these terms and conditions and the Privacy Policy. Eligible Customers shall ensure that Users are aware of and comply with these Terms and Conditions.

4.      Data Managed

The type of personal data we will collect about you includes: name, address, phone number, email address; and information submitted by you via the Website. Unless expressly requested, your personal data will only be retained as long it is necessary to do so, either for the duration of your participation in the scheme or until such time as the scheme ends.

5.      Data processing

We process your personal data and other information, including but without limitation relating to your usage of this Website and your order history, to create reports for our own analysis. For three primary purposes:

a)       to manage the administration of points within the scheme,

b)      to manage the administration of provision of ‘goods’ redeemed under the scheme

c)       and, to communicate regarding ongoing promotions with Suppliers.

6.      Data Transfer and Safeguards

We will process your personal data in accordance with the applicable data protection legislation and within the European Economic Area. We take the security of your data very seriously and implement robust technical and organisational controls to protect your data at all stages. Under our management and control all reasonable endeavours will be undertaken (Computer Systems, Security, Governance and Organisationally) to ensure your personal information is managed and processed in a safe and secure environment.

7.       Your data protection rights

As a user of our services it is important that you are aware that GDPR gives you knew rights as an individual and that you understand the way we manage and govern your information. Specifically, GDPR provides the following rights for individuals, where applicable:

(i)          The right to be informed about how your personal data is being used;

(ii)        The right of access and to gain confirmation of what data is being processed;

(iii)    The right to have incomplete or inaccurate data corrected;

(iv)       The right to ask us to erase data that is no longer being used or is inaccurate;

(v)        The right to request that your data can only be processed for the purpose that you have consented to;

(vi)       The right to request that your data be supplied in a simple accessible format data;

(vii)     The right to object to data processing and direct marketing;

(viii)   And, the rights to be told if automated decision making and profiling is used with your personal data.


If you have and questions about your data, its management or validity (which you can do at any time) the simplest way is by, contacting our Customer Help Team, either by:


writing to: Safari Rewards Promotion Customer Support, Unit 6, Doolittle Yard, Froghall Road, Bedford, MK45 2NW

or telephoning Customer Helpline 0370 3663 00

If you wish to complain about the use of your information, GDPR also gives you the right to complain, and you can contact the Information Commissioner’s Office via their website write to them at:

Information Commissioner's Office: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF


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